I always wondered if there is a playbook for how to go about winning new products (idea-to-launch). If there isn’t one then companies should ha...
In a world characterized by uncertainty and constant change, decision-making has become a crucial skill for success. Annie Duke’s “Thinking i...
Psychological aspects of pricing play a crucial role in influencing consumer perception, behavior, and purchasing decisions. Psychological pricin...
State of union is the assessment or status update on the current condition, performance, and direction of a product or a product portfolio. It in...
In a bustling market in the heart of an Indian town, there was a modest tea stall named “Chai Ki Dukaan (Tea shop)” The owner, a cheerful man...